Brandire™, an agency based in the D.C. area, tasked me with taking their new logo and creating a full branding system, which includes colors, typography, patterns, icons, photography, and an extensive style guide that goes into great detail about how to execute the brand across several platforms.
Below are three versions of one concept. The idea here is that the lines coming off of the title represent the words taking a different direction (or understanding) than the traditional/common understanding. There are ten lines coming off the title, one for each word.
As far as colors go, I chose these because they are associated with editing/highlighting, which is another way of describing what the book is about; editing or revising our understanding of these words.
The guys at Woolley G's had a start on a logo concept but asked for my expertise in transforming it into a legit, professional logo that could be used on hats, shirts, stickers, you name it. I created this custom type that's a little off the beaten path, in that it reads as a nice chunky script font, but is a little funky, so it has a unique flavor of its own, just like Woolley G's. You won't find it in anyone else's logo. The name-only logo is super simple and functional, while the circle logo brings in some depth and detail and places Woolley G's right in the middle of the piney woods of East Texas. This one will be great for T-shirts.
Diagrams showing the effects of the Sm-p80 vaccine at different stages.
Sales sheets, graphics, and an animation to show how this fiber-optic sensor works and how it could be implemented in different settings.
Website for a new church plant in Lansing, Michigan. My role in this project included meeting with the pastor to discuss all of the website's functionality and design direction. The idea was to focus more on the cities of Lansing and East Lansing, Michigan State University, and the people of the area. So the site is full of fullscreen photos with minimal blurbs of text. Along with the design, I developed the site as well.
You can see the live site at https://thecommonschurch.org. I previously worked on The Commons Church Branding.
Branding for a new church plant in Lansing, Michigan. My role in the branding design was to capture the church's focus on the cities of Lansing and East Lansing, Michigan State University, and the people of the area. This, along with a sense of community, is reflected through the use of large photos of the city and people with minimal text. I also designed and developed their website.
Graphic for a sermon series entitled "Psalms" for Fellowship Bible Church in Longview, Texas. It was used as the artwork for a single, which was written and released by the worship director at the church, as well as for on-screen graphics and a study guide.
I was allowed the freedom to come up with the visual concept of "taking a journey" through Psalms. I used a very detailed line drawing with lots of repeating patterns and shapes to create the image. Then the text overlays the drawing in what looks like a gold leaf stamp and really makes the title jump off the page.
A couple of versions of a logo for a Minnesota-based sheep farm.
Annual report website for the Office of the President. This website won several regional Addy Awards—Gold Addy, Best of Show (Judge's Choice), Best of Show (People's Choice)—and then went on to win a Silver National Addy Award.
I was given the blurbs of content and allowed to take it and run with it. I customized each section of the site to follow the content of the copy. At the time, its parallax design was a newer technology and really stood out among other sites. View the live President's Annual Report website.
Additional credits: Michelle Hougland, director of marketing and brand management; John Davis, senior editor; Leslie Cranford, senior editor; Karin Slyker, senior writer; Patrick Gonzales, managing editor; and Chris Cook, managing director.