Woolley G's is a locally-owned bike shop in downtown Longview, TX. I was originally asked to design their logo and have since worked on a few other projects. The primary wordmark logo is a custom font that's a little unique. It brings with it a lot of character, just like the shop itself. In addition, several logo variations have been created for different uses, whether seasonal or just for fun. Then there are the t-shirt designs, with the caped BMX bike kid being my personal favorite.